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Sasara Hua Hin
Sasara Hua Hin is a beachfront condominium of 110 freehold units in five low-rise buildings directly on Khao Takiab Beach at Hua Hin, developed by Charn Issara Development on a plot of about five rai with roughly 45 metres of beach frontage.
Embark Estate arranges the viewing, the current prices and the paperwork for buyers of Sasara Hua Hin. →
Directly on Khao Takiab Beach, with roughly 45 metres of beach frontage. The beach itself is public.
Completed late 2023 · transferring since 2023, developer still selling remaining units
What we have checkedWe have listed this project but have not inspected it. What we publish comes from the developer's own statements, which we have not checked independently. Last checked 2 September 2026.
How this one is owned.
- Units
- 110 freehold
- Buildings
- 5 low-rise
- Plot
- About 5 rai
- Beach frontage
- About 45 m
- Developer
- Charn Issara Development
- Completed
- Late 2023, per the developer's 2024 annual report
Stated as freehold by the developer. Establish that the specific unit sits inside the building's 49 per cent foreign quota before agreeing a price.
Term. Freehold, with foreign ownership inside the building's 49 per cent quota.
What to establish before committing
On a completed building the quota question is answered per unit rather than per project. Establish whether the specific unit sits inside the foreign quota, and read the juristic person's accounts and sinking-fund position, before agreeing a price.
General information, not legal or tax advice. Any lease should be read by independent Thai counsel before signing.
Prices, availability, construction progress and ownership wording all move; we refresh them before any reservation and would rather show you the date than let a stale fact look current.
What Sasara Hua Hin actually is.
One hundred and ten freehold condominiums in five low-rise buildings, sitting directly on Khao Takiab Beach with roughly 45 metres of frontage. Genuine beach frontage is scarcer on this coast than the marketing suggests, and 45 metres shared across 110 homes is a real number worth weighing against buildings that describe themselves as beachfront from several hundred metres inland.
Read on · three more paragraphsClose
Charn Issara is a listed Thai developer, and its own filings settle the date the portals disagreed about. Its 2024 annual report records Sasara Hua Hin as completed in late 2023, with ownership transfers running continuously from then, and its 2025 report, filed 20 March 2026, still describes the project as complete and in the process of selling and transferring. So this is a finished building that is both trading between owners and still carrying some developer stock, which are two different purchases with two different conversations behind them.
One name to keep straight before searching: the same developer announced Sasa Hua Hin, a separate 254-unit project on Soi Ao Hua Don, in its 2025 report. It is under construction and is not this building.
It is about ten minutes from Hua Hin town, on the shore where most of the coast's newer luxury condominium supply has clustered.
Sasara Hua Hin, answered plainly.
Is Sasara Hua Hin actually beachfront?
Yes, and with a specific figure: the development sits directly on Khao Takiab Beach with roughly 45 metres of frontage across a plot of about five rai. That is worth holding on to as a comparison, because on this coast and on Phuket a great many projects describe themselves as beachfront from a position several hundred metres inland. Ask any project you are shown for its metres of frontage rather than its adjective. The beach itself is public, as all Thai beaches are.
When was Sasara Hua Hin completed?
Late 2023, on the developer's own record. Charn Issara is a listed company and its 2024 annual report records Sasara Hua Hin as completed in late 2023 with transfers running from then; its 2025 report, filed 20 March 2026, still describes the project as complete and selling. Portals print both Q3 2023 and Q2 2024, which is why we cite the filing rather than a portal. For a resale purchase the more useful date is the one on the specific unit's title in any case.
How does Sasara compare with the branded projects on the same shore?
It is an independent development rather than a hotel-branded one, which means no operator licence to expire and no brand premium in the price, but also no global reservation system if you intend to let it. On a shore that now carries The Standard and other branded arrivals, the honest comparison is frontage and building quality against brand and management. Sasara's 45 metres of direct beach frontage is a specific advantage that a branded building set back from the sand does not have.
Facts on this page are current as of September 2026 and are drawn from Embark’s own market briefing and the developer’s published materials. Where a fact reads as being confirmed, we are verifying it with the developer before stating it.
Speak to Embark.
Considering Sasara Hua Hin?
Who sells Sasara Hua Hin?
Embark Estate arranges the viewing, the current prices and the paperwork for buyers of Sasara Hua Hin. We hold no written appointment from its developer and claim none: we compare it with the alternatives, read the ownership structure and the quota position, and say plainly when it does not suit the brief.
Our team replies within four hours, 9 to 19 Bangkok time.
Where we stand
Embark Estate advises buyers on this project as part of our coverage of the Thai coastal market. We hold no appointed standing here and claim none.
We are buyer-side on this one: we compare projects, examine the ownership structure and the quota position, and say when a building does not suit the brief. Where we ARE appointed, the page says so. Our Bangkok appointments are stated on the Bangkok branded-residences register. The developer publishes its own channel for this project at charnissara.com/sasarahuahin/.
We publish no yield or capital-growth figure for this project. The one market figure we quote is Knight Frank Thailand’s: typical Phuket condominium yields of 5 to 8 per cent a year and villas of 10 to 15 per cent (2024 year-end, before costs); a single building can do better or worse. Where an operator publishes audited numbers for a specific building we quote them with their date, because a guaranteed return is usually a price concession wearing a yield’s clothing.
More to consider
Before deciding, look at these too.
A shortlist of one is not a shortlist. These are the closest genuine alternatives to Sasara Hua Hin on our register, set beside it on the six things that decide one.
| Compared on | This pageSasara Hua Hin | VEHHA Hua Hin | The Standard Residences Hua Hin | Twinpalms Residences MontAzure |
|---|---|---|---|---|
| Shore | Khao Takiab | Khao Takiab | Khao Takiab | Kamala |
| The water | Absolute beachfront | Inland | Beachside | Absolute beachfront |
| Stage | Resale only | Resale only | Completing | Resale only |
| Transaction | Completed branded resale | Completed branded resale | Completing | Completed branded resale |
| Ownership | Freehold | Freehold | Freehold | Confirming |
| Brand owner | Independent developers | IHG and PROUD Real Estate | Standard International | MontAzure master estate |
A marked cell matches this project. It is a marker of sameness, not a score: a different shore is often the reason to go and look.
Where next
