For journalists, researchers, and serious readers.
Embark Estate is a boutique luxury real estate advisory in Thailand, founded by Luka Močnik, with appointed positions on Upper House Residences, The Wireless Residences by Upper House, EI8HTEEN SEVEN and ONE89 Wireless in Bangkok, on 18 coastal projects with Banyan Group and PROUD Real Estate, specialist resale and rental coverage at Dusit Residences at Dusit Central Park, and advisory for Thai and international buyers across central Bangkok's three corridors and the coast at Phuket, Pattaya, Hua Hin and Koh Samui.
All press enquiries reach Luka directly.
Embark Estate does not route press through a PR agency or a generic inbox. Every enquiry from a journalist, researcher, or editor is read and answered by the founder.
- Name
- Luka Močnik
- Role
- Founder, Embark Estate
Quote attribution: "Luka Močnik, founder of Embark Estate." Močnik is spelled with the diacritic. The firm name is Embark Estate, capitalised as written.
A paste-ready paragraph for press.
Use this as the standard company description in any piece that references Embark Estate. The paragraph is reviewed and kept current.
Embark Estate is a boutique luxury real estate advisory in Thailand, founded in 2025 by Luka Močnik. In Bangkok the firm holds appointed positions on four flagship branded residences: Upper House Residences and The Wireless Residences by Upper House (Swire Properties and City Realty, appointed sales agency), and EI8HTEEN SEVEN and ONE89 Wireless (both within One Bangkok). On the coast it holds appointments with Banyan Group and PROUD Real Estate covering 18 projects on Phuket, in Hua Hin and at Jomtien in Pattaya. At Dusit Residences at Dusit Central Park (Dusit International and Central Pattana), one of the firm's most active buildings, Embark advises on resale and rental. Embark advises Thai and international private buyers across central Bangkok's three residential corridors, the Lumphini park-axis, the Sukhumvit corridor and the Riverside, and on the coast at Phuket, Pattaya, Hua Hin and Koh Samui, in the USD 500,000 to USD 5,000,000 price band. The office is at One Bangkok, Tower 4, 28th Floor, Wireless Road.
Approximately 110 words. Approved for verbatim use.
Two lengths.
Short bio · one paragraph
Luka Močnik is the founder and principal of Embark Estate. He has more than a decade of experience in luxury real estate, originally in markets professional by regulation, and has been focused on Thailand since establishing the firm in 2025, first in central Bangkok and now on the coast as well. He leads all client work personally, alongside a small team of advisors.
Extended bio · three paragraphs
Luka Močnik is the founder and principal of Embark Estate, a boutique luxury real estate advisory in Bangkok. He has more than a decade of experience in luxury real estate, originally in markets professional by regulation. He established Embark Estate in 2025 to apply the editorial-luxury advisory standard he had been trained in to the central Bangkok branded-residence market.
Embark Estate exists, in his framing, as the boutique advisory he could not find when he looked for one in Bangkok. The firm represents Thai and international private buyers across central Bangkok's residential corridors and the Thai coast, with appointed positions on four flagship branded residences in the city and 18 more on the coast, and specialist resale and rental coverage at Dusit Residences. He leads all client work personally, working with a small team of advisors and a network of specialist firms (legal, tax, interior, inspection) the advisory has worked with long enough to vouch for.
His view on Bangkok is that the city is the New York of Asia, density of capital, international weight, and architecture of opportunity for people who know where to look. The advisory's role is to make the city legible to international buyers without diluting it for Thai buyers, who remain the largest single buyer group on the Lumphini park-axis corridor.
Pre-approved for direct quotation.
Each of the lines below is pre-approved by the founder for direct quotation in editorial pieces, with the attribution shown. No further sign-off is needed.
A boutique advisory for Bangkok's most considered addresses.
Embark Estate brand lineWe work with a small number of clients at a time, and recommend only the residences we would buy ourselves.
Luka Močnik, founder of Embark EstateEmbark represents only what we can genuinely stand behind, and advises only on what we genuinely know.
Embark Estate missionBangkok, it turns out, is the New York of Asia.
Luka Močnik, founder of Embark EstateOn the Lumphini park-axis corridor, a steady Thai base sits alongside international buyers, most actively from mainland China, Taiwan, Japan, Myanmar and the United States. We publish no percentage split.
Embark Estate market commentary, June 2026
Coverage in the trade and consumer press.
First mentions in progress.
Embark Estate was founded in 2025. When pieces publish, they appear here with date, outlet, and a one-line summary. In the meantime, journalists with active stories should reach Luka directly using the contact above.
What to cite when you cite us.
- Firm name
- Embark Estate
- Founded
- 2025
- Founder and principal
- Luka Močnik
- Office
- One Bangkok, Tower 4, 28th Floor, Wireless Road, Pathum Wan, Bangkok 10330
- Appointed partnerships
- Upper House Residences (with Swire Properties + City Realty, appointed sales agency), EI8HTEEN SEVEN (One Bangkok), ONE89 Wireless (One Bangkok)
- Specialist resale and rental
- Dusit Residences at Dusit Central Park (Dusit International + Central Pattana), one of the firm's most active buildings
- Corridors served
- Lumphini park-axis (Wireless Road, Langsuan, Ratchadamri, Sarasin, Chidlom-Ploenchit, Upper Sathorn), Sukhumvit (Asok through Ekkamai), Riverside (Chao Phraya)
- Languages of advisory
- English, Thai
- Buyer audience
- Thai and international private buyers, USD 500K to USD 5M typical price band
- Wikidata identifier (firm)
- Q139985989
- Wikidata identifier (founder)
- Q139986057
Editor-ready assets.
Portrait of the founder and a one-page company fact sheet. Both are licensed for editorial use with a credit line to Embark Estate.
The Wireless Road residences, compared
Our side-by-side analyses of the Wireless Road residences we represent.
If you are working on a story or a research piece, write directly.
Embark Estate prefers a short email with the angle and your deadline. Replies are typically within four working hours, Bangkok time, on weekdays.
Email Luka