98 Wireless on Wireless Road, Bangkok: the classical cream-stone Sansiri tower with its rooftop swimming pool and garden terrace above Lumphini Park's greenery
98 Wireless by Sansiri
Buyer's guide27 July 20266 min read

Upper House Residences vs 98 Wireless: the two freehold towers on Wireless Road

Wireless Road has almost no freehold, which makes these two the real choice. 98 Wireless is a completed 2017 tower of 77 homes with Ralph Lauren Home interiors, trading on resale now. Upper House Residences is a forthcoming branded flagship by Swire and Foster + Partners. Established and ready against branded and forthcoming.

Wireless Road is one of the few streets in central Bangkok where land is held freehold, and almost none of it comes to market. So when a buyer wants to own outright here, the real choice narrows to two towers: 98 Wireless, completed and established, and Upper House Residences, branded and forthcoming. This is a plain comparison of the two, and of which suits which buyer.

Freehold on Wireless Road narrows to two towers

98 Wireless

Completed and established.

Upper House Residences

Branded and forthcoming.

Two freehold towers on one street

Both are freehold, held outright under the Thai Condominium Act, with foreign buyers owning within the building’s foreign-ownership quota. That alone sets them apart on Wireless Road, where most land, including the One Bangkok towers, is held on long lease. What separates the two is time and character: one is a finished building with a decade of life behind it, the other a new branded flagship still rising.

98 Wireless: established, and ready

98 Wireless was completed in 2017 by Sansiri, a Beaux-Arts freehold tower of 77 residences with interiors by Ralph Lauren Home. It is a design-led building rather than a hotel-branded one, and it has aged well: a proven address with an established resale market, where a buyer can inspect a specific home and move in without waiting. Embark advises on resale here through our developer network. The full picture is on our 98 Wireless page.

Upper House Residences: branded, and forthcoming

Upper House Residences is the world’s first Upper House branded residences, freehold, by Swire Properties and City Realty, designed by Foster + Partners. The branded House rises 52 storeys with 156 residences, with wellness amenities and the service culture of the Upper House hotel in Hong Kong. It is in construction and sold off-plan, a purchase for the years ahead rather than a home to move into now. Embark Estate is an appointed sales agency. The full case is on our Upper House Residences page.

Upper House Residences on Wireless Road, Bangkok: the curved glass facade and terraces of the Swire Properties and City Realty branded residence at sunset, above Lumphini Park
Upper House Residences on Wireless Road, a short walk from 98 Wireless, its curved facade above Lumphini Park. Render: Swire Properties and City Realty

Timing and tenure

Tenure is the same; timing is the difference that decides most of the rest. 98 Wireless is finished, so the capital moves at contract and the home is real, inspectable, and rentable now. Upper House Residences is bought off-plan against future delivery, which asks a buyer to wait, and in return offers a new branded home on the front row of Lumphini Park. Neither is better in the abstract. One rewards certainty; the other rewards patience.

The rarest thing on Wireless Road is freehold. These are the two ways to own it.

Which suits you

If you want a proven freehold home you can use now, in an established building with a track record, 98 Wireless is finished and trades on resale. If you want a new branded flagship with hotel service and are prepared to wait, Upper House Residences is the forthcoming choice, and the only new freehold branded residence on the street. Because the two stand a short walk apart, most buyers view both in a single visit and decide in person.

How Embark helps

Embark Estate is one of several appointed sales agencies on Upper House Residences, and advises on resale at 98 Wireless through our developer network, so we can show you both and weigh one against the other without favour. Sizes and current pricing are confirmed privately, on request. To see the two, or to ask which suits you, speak to Embark.

Common questions

What is the difference between Upper House Residences and 98 Wireless?

Both are freehold towers on Wireless Road, which is what makes them the natural pair to compare, but they are at opposite ends of their lives. 98 Wireless is a Sansiri building completed in 2017, 77 residences with interiors by Ralph Lauren Home, established and trading on resale now. Upper House Residences is a forthcoming branded flagship by Swire Properties and City Realty, designed by Foster + Partners, carrying the Upper House hotel name and still in construction. Established and ready against branded and forthcoming.

Are both freehold?

Yes. Both 98 Wireless and Upper House Residences are freehold, held outright under the Thai Condominium Act, with foreign buyers owning within the building's foreign-ownership quota. Freehold is rare on Wireless Road, where most land is held on long lease, which is exactly why these two stand out on the street.

Can I buy and move in now?

At 98 Wireless, yes. It was completed in 2017 and has an established resale market, so a purchase can move to handover and the home can be inspected before you buy. Upper House Residences is in construction and sold off-plan, so it is a purchase for a buyer willing to wait for a new branded home on the park.

Which one is a branded residence?

Upper House Residences is the branded residence: it carries the name and service culture of the Upper House hotel in Hong Kong, with hotel-style service and wellness amenities. 98 Wireless is not hotel-branded, but it is a design-led building, with interiors by Ralph Lauren Home and a Beaux-Arts sensibility that has aged well since 2017.

Which should I choose?

Start with timing. If you want a proven, ready freehold home on Wireless Road and value an established building with a track record, 98 Wireless is finished and trades on resale. If you want a new branded freehold flagship with hotel service and are prepared to wait, Upper House Residences is the forthcoming choice. Embark is one of several appointed sales agencies on Upper House Residences and advises on resale at 98 Wireless, so we can show you both and compare them honestly.

Ask us about this

If this raised a question about your own purchase, leave it here. You will get a considered answer from Luka, not a sales sequence.

The Embark Quarterly publishes considered writing on Bangkok's central residential market four times a year. No marketing, no sales.

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