Rosewood Residences Bangkok by SC Asset in context: a render of the tower among the central Bangkok skyline, rising above the tree canopy of Lumphini Park
Render: SC Asset
Branded residences30 October 20265 min read

What is Rosewood? The brand behind the world's No. 1 hotel, and behind Rosewood Residences Bangkok

Rosewood began in Dallas in 1979 and is today Hong Kong's Rosewood Hotel Group, whose Rosewood Hong Kong was ranked No. 1 on The 50 Best Hotels in 2025 and 2026. On 28 October 2026 it announced its first homes in Bangkok, 85 freehold residences on Lumphini Park. What the brand is, what the ranking measures, and what the name brings a buyer.

Rosewood is a hotel brand founded in Dallas in 1979 by Caroline Rose Hunt, and owned today by Rosewood Hotel Group of Hong Kong, part of Chow Tai Fook Enterprises. Its hotel in Hong Kong was ranked No. 1 on The 50 Best Hotels in 2025 and again in 2026. On 28 October 2026 the group announced its first homes in Bangkok: Rosewood Residences Bangkok, 85 freehold residences by SC Asset facing Lumphini Park.

No. 1
Rosewood Hong KongThe 50 Best Hotels, 2025 and 2026
7
Rosewood hotels rankedin the 2026 list of 100
2
Michelin KeysRosewood Bangkok, 2026
85
Homes in Bangkokcompletion planned for 2030

The ranking: No. 1, two years running

One hotel, four years in the top three, and the top place for the last two.

2023

No. 2

Rosewood Hong Kong, on Victoria Harbour in Kowloon.

2024

No. 3

The year Capella Bangkok took the top place.

2025

No. 1

Announced in London on 30 October 2025.

2026

No. 1 again

Announced in Paris on 15 September 2026.

Two of the three highest-ranked hotels in the world in 2026 stand in Bangkok, and all three brands at the top have a residence building here, finished or planned.

The 50 Best Hotels 2026, the top three, and each brand’s homes in Bangkok
The hotelThe brand’s homes in Bangkok
No. 1Rosewood Hong KongRosewood Residences Bangkok, 7 Rama IV Road, completion planned for 2030
No. 2Capella BangkokCapella Residences Bangkok at WellEra, by BDMS, no public sale yet
No. 3Four Seasons Bangkok at Chao Phraya RiverFour Seasons Private Residences Bangkok, on the same riverside estate, completed 2020
How the list is made, and what it judges

The 50 Best Hotels, called The World’s 50 Best Hotels until it was renamed in September 2026, is voted by more than 800 anonymous hotel and travel experts across 13 regions, per Rosewood’s release of 16 September 2026. Seven Rosewood hotels are in the 2026 list of 100: Hong Kong at No. 1, São Paulo at No. 6, Hôtel de Crillon in Paris at No. 14, Las Ventanas al Paraíso in Mexico at No. 25, London at No. 56, Castiglion del Bosco in Tuscany at No. 62 and Rosewood Bangkok at No. 70. The same evening the voters named Rosewood the Most Admired Hotel Group 2026.

The list ranks hotels, the experience of staying in one. It does not rank residences, and no residence inherits a hotel’s place on it. That is why we write that Rosewood Hong Kong is No. 1, and not that Rosewood is.

Who Rosewood is

A Texas family hotel company that became a Hong Kong one.

1979

Founded in Dallas

By Caroline Rose Hunt. Its first hotel is The Mansion on Turtle Creek.

2011

Bought from Hong Kong

The Cheng family's New World Hospitality completes the purchase on 29 July.

2013

Rosewood Hotel Group

The Hong Kong company takes the Rosewood name for the whole group.

2019

Rosewood Bangkok opens

31 March, on Ploenchit Road. Its second hotel in Thailand, after Phuket.

2026

No. 1 again

Rosewood Hong Kong tops The 50 Best Hotels for a second year.

28 Oct 2026

Homes in Bangkok

SC Asset and Rosewood Hotel Group announce Rosewood Residences Bangkok.

Who owns and runs it today

Rosewood Hotel Group belongs to Chow Tai Fook Enterprises, the private company of Hong Kong’s Cheng family, and its chief executive is Sonia Cheng, who has led it since the 2011 purchase. Rosewood describes its collection as hotels, resorts and residences in 44 destinations (September 2026).

Rosewood in Bangkok: a hotel and a home

The same name on two addresses, and two different things.

Rosewood in Bangkok

Rosewood Bangkok

A hotel at 1041/38 Ploenchit Road, open since March 2019, with two Michelin Keys and No. 70 on The 50 Best Hotels 2026. You stay there.

Rosewood Residences Bangkok

85 freehold homes at 7 Rama IV Road, facing Lumphini Park, by SC Asset with Tokyo Tatemono Thailand. Completion planned for 2030. You own there.

Rosewood Residences Bangkok by SC Asset, a render of the tower close up: stacked balconies in dark metal and planted terraces on Rama IV Road, facing Lumphini Park
Rosewood Residences Bangkok, the terraces. Render: SC Asset.

The two are often confused in search. The short answer, with both addresses, is here.

The first Rosewood homes in Bangkok

The joint release of 28 October 2026 calls the project Rosewood’s “entry into the branded residences sector in Thailand’s capital”. That is the first we repeat.

Why we say Bangkok, and not Southeast Asia

In the same release Rosewood’s chief executive, Sonia Cheng, calls it Rosewood’s first residential development in Southeast Asia. Rosewood Hotels & Resorts announced Rosewood Residences Kamala, a villa estate in Phuket developed by Raimon Land, in January 2022. So we keep to the claim that stands on any reading: the first homes in Bangkok to carry the Rosewood name.

What the name brings, and what it does not

Two things the announcement names, one the project’s own site adds, and one no name can give.

What comes with the Rosewood name, per the announcement of 28 October 2026 and the project’s site
What it is
ServiceRosewood’s service and a dedicated residential team in the building
Rosewood worldwideOwners join Rosewood’s residential community, with personal service at its hotels and resorts
The nameUsed under licence by the developer company, SC CD4 Co., Ltd.; Rosewood does not develop or sell the homes
The rankingBelongs to a hotel in Hong Kong. A residence does not inherit it
Still to be published

The price list, the sales launch date, the management fee and the length of the service agreement are not published yet. The last two decide what the brand costs to live with, so ask for them in writing before you reserve. Sales material in August 2026 showed a start of about THB 150 million; what the homes cost is set out, dated, in its own answer.

Where Embark fits

Embark Estate advises buyers on Rosewood Residences Bangkok through our developer network. Three steps, before the sales launch.

Now

1 · Register

Tell us the size of home and the floor you have in mind.

At launch

2 · The launch date

We write to you when SC Asset sets the sales launch.

Before you reserve

3 · A private presentation

The plans and the terms, in Bangkok or by video.

See Rosewood Residences Bangkok, or read what the announcement changes.

Ask us about this

If this raised a question about your own purchase, leave it here. You will get a considered answer from our team, not a sales sequence.

Common questions

What is Rosewood?

A hotel brand founded in Dallas in 1979 by Caroline Rose Hunt, whose first hotel was The Mansion on Turtle Creek. The Hong Kong company New World Hospitality bought it in 2011 and took the name Rosewood Hotel Group in 2013; the group belongs to Chow Tai Fook Enterprises, the Cheng family's company, and is led by Sonia Cheng. In Bangkok it runs Rosewood Bangkok on Ploenchit Road, open since March 2019.

Is Rosewood the best hotel in the world?

Its hotel in Hong Kong is. Rosewood Hong Kong was ranked No. 1 on The 50 Best Hotels in 2025 and again on 15 September 2026, after No. 2 in 2023 and No. 3 in 2024. The list ranks individual hotels, voted by more than 800 anonymous experts; seven Rosewood hotels are in its 2026 list of 100, Rosewood Bangkok at No. 70, and the same voters named Rosewood the Most Admired Hotel Group 2026.

Is Rosewood Residences Bangkok the first Rosewood residence in Bangkok?

Yes. The joint announcement of 28 October 2026 calls it Rosewood's entry into branded residences in Thailand's capital. It is not the first in Thailand: Rosewood Residences Kamala, a villa estate in Phuket, was announced in January 2022.

Is Rosewood Residences Bangkok part of the Rosewood Bangkok hotel?

No. Rosewood Bangkok is a hotel at 1041/38 Ploenchit Road. Rosewood Residences Bangkok is a separate freehold tower of 85 homes at 7 Rama IV Road, facing Lumphini Park, developed by SC Asset with Tokyo Tatemono Thailand, with completion planned for 2030. The developer company uses the Rosewood name under licence; Rosewood does not develop or sell the homes.

How do I register for Rosewood Residences Bangkok?

Embark Estate advises buyers on Rosewood Residences Bangkok through our developer network. Register on the project page, or write on WhatsApp +66 64 773 5098, LINE @embarkestate or contact@embarkestate.com. We reply within four hours, 9:00 to 19:00 Bangkok time, Monday to Saturday; we write to you when SC Asset sets the sales launch, and arrange a private presentation of the plans and terms.

The Embark Quarterly sends considered writing on Bangkok's central residential market and the Thai coast four times a year. No marketing, no sales.

Ask Embark Estate about Rosewood Residences Bangkok: WhatsApp +66 64 773 5098, LINE @embarkestate or contact@embarkestate.com. We reply within four hours, 9:00 to 19:00 Bangkok time, Monday to Saturday.

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