Three executives from City Realty and Swire in navy suits at the Upper House Residences Bangkok launch, in a leafy Bangkok courtyard
Photo: City Dynamic (City Realty × Swire Properties), via LinkedIn
Branded residences21 October 20256 min read

Upper House launches its first branded residences on Wireless Road

The Swire Hotels brand enters private ownership for the first time. Two freehold towers on Wireless Road, developed by City Dynamic and designed by Foster + Partners, with 156 and 239 homes.

Upper House Residences Bangkok is the first branded residences from Upper House, the Swire Hotels brand, and the first time that brand has entered private ownership anywhere. Developed by City Dynamic, a joint venture between City Realty and Swire Properties, it is a freehold, two-tower development on Wireless Road, between Lumphini Park and Benjakitti Park, designed by Foster + Partners. The full tower comparison, unit mix, and current availability sit on the Upper House Residences project page.

Two towers, two identities

The development is two freehold towers under one brand.

  • Upper House Residences Bangkok is the 52-storey tower (213.6 metres), with 156 residences and interiors by BAR Studio. It carries the signature Upper House hospitality services, private club facilities, and wellness suites.
  • The Wireless Residences by Upper House is the 71-storey tower (283.2 metres), with 239 residences designed for families and multi-generational living, larger layouts, and long park views, with front-of-house service managed by the Upper House team.

Architecture by Foster + Partners

The architectural concept is led by Foster + Partners, the firm behind Apple Park in California, the Gherkin in London, and the HSBC headquarters in Hong Kong. The towers use a vertical form and soft curvature designed around natural light, space, and views. Landscape is by P Landscape, whose garden terraces and planting carry greenery up through the buildings, and the wellness facilities are developed with GOCO.

A host presents at the Upper House Residences Bangkok launch dinner, guests seated along a long flower-set table
The brand launch dinner in Bangkok. Photo: City Dynamic (City Realty × Swire Properties), via LinkedIn

The first time the brand enters ownership

Upper House is known less for grandeur than for restraint: design-led, discreet, and closer in feel to a private home than a conventional grand hotel. The flagship, The Upper House in Hong Kong, has placed among the World’s 50 Best Hotels and holds a Michelin Two Keys rating. Bangkok is the first time that philosophy is built into private residences, and the first branded residence of its kind in Southeast Asia. For the brand, it is described in the brand profile as a move from hospitality into permanent ownership.

On a corridor where freehold land almost never trades, this is Wireless Road’s next landmark address.

A guest chef greets guests at the Upper House Residences Bangkok launch dinner, a colourful mural behind
Hospitality at the centre of the launch. Photo: City Dynamic (City Realty × Swire Properties), via LinkedIn

A rare freehold address on Wireless Road

Much of the land on Wireless Road is held in ways that rarely reach the open market: embassy-owned, park-adjacent, heritage-protected, or held by long-standing families and institutions. New freehold residential plots almost never come up, which is part of why the corridor is prized. The project sits on one of those rare freehold plots, on the Lumphini park-axis, with frontage toward both Lumphini Park and Benjakitti Park. The history of the street is set out in our guide to the evolution of Wireless Road.

Where Embark fits

Embark Estate is a sales agency appointed to represent Upper House Residences Bangkok. If you are weighing it, we can walk you through the two towers, the freehold structure, the unit mix, and current availability, and tell you honestly whether it fits. The next step in the project’s timeline, the appointment of Ritta as main contractor, is covered in a separate update.

Common questions

What is Upper House Residences Bangkok?

The first branded residences from Upper House, the Swire Hotels brand, and the first time the brand enters private ownership. It is a freehold, two-tower development on Wireless Road, between Lumphini Park and Benjakitti Park, designed by Foster + Partners.

Who is developing it?

City Dynamic Co., Ltd., a joint venture between City Realty (Thailand) and Swire Properties (Hong Kong).

What are the two towers?

Upper House Residences Bangkok, the 52-storey tower (213.6 metres) with 156 residences and interiors by BAR Studio; and The Wireless Residences by Upper House, the 71-storey tower (283.2 metres) with 239 residences, designed for families and multi-generational living. Both are freehold and managed by Upper House.

Who designed Upper House Residences Bangkok?

Architecture is by Foster + Partners, the firm behind Apple Park, the Gherkin in London, and the HSBC headquarters in Hong Kong. Landscape is by P Landscape, and the wellness facilities are developed with GOCO.

Is it freehold?

Yes. It sits on one of the few remaining freehold land plots on Wireless Road, with frontage toward Lumphini Park and Benjakitti Park. Freehold ownership is accessible to foreign buyers within the condominium foreign-quota limit and passes to heirs without lease-renewal mechanics.

Why does the launch matter?

It is the first time the Upper House hospitality brand has been built into private residences anywhere, and the first branded residence of its kind in Southeast Asia. On a corridor where freehold land almost never trades, it positions Wireless Road's next landmark address.

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The Embark Quarterly publishes considered writing on Bangkok's central residential market four times a year. No marketing, no sales.

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