Most of what is sold on Phuket has not been built. That is not a criticism of the island, it is where the island is in its cycle. It means almost every buyer here faces the same first question, before any shore or any brand: are you buying something that exists, or something that is promised? Those are two different transactions, and the questions that protect you are different too.
The first decision, before shore or brand
Something that exists
You can walk it, read the building's accounts, and ask the people who already live there.
Something that is promised
None of that exists yet. What protects you is the contract.
The real difference is evidence
A finished building can be checked. A promised one can only be trusted.
Read the full explanation
You can walk the real building instead of reading a specification. You can see how the gardens and shared areas have worn. You can read the building’s own accounts and see how much is in the fund kept for major repairs, meet the company that manages it, and find out what the monthly service charge was promised at when the homes were sold and what it actually became. You can stand in the exact home and see the exact view, not the one photographed from the marketing floor. And you can ask the owners, who earn nothing from your decision and are usually candid.
None of that exists before handover. Off-plan, you are buying a promise and a drawing. That can be a perfectly sensible thing to buy, as long as you know that everything you can check is about the developer, not about the building.
Why this matters more on Phuket
Supply. There is a great deal of unsold stock on this island, and that changes how a developer behaves.
- 10,466
- unsold homes island-wideWorth about THB 88 billion by mid-2025, after record launches in 2024.
- 14 to 28
- months to sell a project outAnd a developer selling slowly is a developer under financial pressure.
- ~57
- projects being built on Bang Tao aloneAs of August 2026, on one shore.
Read the full explanation
Two things follow, and neither appears in a sales gallery. A developer selling slowly is under financial pressure, and that is the condition in which completion dates move and specifications get quietly cheapened.
And when you eventually sell, you will be competing against whatever is still unsold in the buildings around you — often against a developer cutting prices to clear it.
What off-plan genuinely gives you
It would be dishonest to make this one-sided. For a buyer who wants a particular home rather than any home, off-plan is often the only way to get it.
First pick
Of the home, the floor and which way it faces. On a project where the view changes a lot between homes, that is worth real money.
Launch price
Usually below what the same home costs once the building is finished.
Pay in stages
Spread across the build instead of all at once.
Newest design
Current layouts and specification, which older finished buildings cannot match.
What to settle before buying off-plan
Four things, all in writing, and none of them about the finishes.
- Where your deposit sits. In escrow, in a developer account, or released as construction is verified. Three very different levels of protection.
- Who is actually behind it. A listed company publishes accounts you can read before committing. A company set up for one project does not, and that difference is most of your protection.
- What happens if completion moves. In the contract, not in the meeting. Completion dates on this island move.
- Whether you can sell your contract on before the building is finished, at what fee and to whom. That is your way out if your life changes during a three or four year build.
And one more thing to confirm: the foreign ownership quota on your home
The 49 per cent limit is on the building’s floor area, not on its number of homes, so big residences use it up faster. On a fast-selling project it can be fully taken well before you reach transfer. Our Phuket branded-residence register states the ownership position we have established for each project, and says plainly where we are still checking.
What to settle on a finished home
A shorter list, and no less important. On a building that has been running for years, the accounts tell you more than the show apartment.
- The title, and whether the home sits inside the foreign ownership quota.
- The building’s accounts, and how much is in the fund kept for major repairs.
- What the service charge has done since the building opened.
- Any rental agreement or restriction on your own use attached to that specific home.
- A proper defects inspection before you commit.
Finished homes are harder to find, and that is the point
Nobody is paid to show them to you. The most checkable homes on the island get the least attention, and that runs in the buyer’s favour.
Read the full explanation
Finished homes change hands between private owners. There is no price list, no central inventory, and no developer paying an agency to bring you — which is exactly why the island’s marketing points almost entirely at what has not been built. Availability is irregular, because it depends on owners deciding to sell rather than on a developer releasing a phase.
It is the same imbalance our Bangkok practice is built on, where most of our work is resale and rental inside finished buildings.
Our own selection spans both, on purpose
Six Phuket projects we have taken far enough to hold a view on, split deliberately between what exists and what is promised.
- 2 finished, walkable now
- 1 in its final phase
- 3 still under construction
Where to find each one, and how far our confidence goes
The two you can walk this month are Twinpalms Residences MontAzure and Angsana Oceanview Residences. Kiara Reserve is in its final phase. Under construction: Banyan Tree Beach Residences Oceanus, The Residences at InterContinental Phuket Resort and The Standard Residences Bang Tao.
Each of those pages carries a label saying how far our confidence actually goes, and whether the project is absolute beachfront, beachside, lagoon-edge, ocean view or inland. Those two facts settle more buyer disappointment than anything else we publish.
So which should you buy?
If the purchase has to stand up on evidence, or you are buying from far away and cannot easily come back to inspect, a finished home is the stronger position. If you want a specific home, facing a specific way, or the newest design, and you can carry the risk and the wait, off-plan is a fair choice made with open eyes.
What we would not do is let the sales gallery decide it for you. Off-plan is marketed harder because there is a marketing budget behind it. That is a fact about the industry, not about the property.
